Tiffany & Co. has been providing couples with wedding and engagement rings since 1837 and has become synonymous with the ideals surrounding true love. For spring 2015, Tiffany takes a look at modern love, the proposal and marriage. Will You?, was shot on location in New York City and features a selection of couples at different stages of their relationship, some at the moment their decision is made – this is the person with whom I want to spend the rest of my life—and some on their wedding day.
The campaign portrays scenes take a contemporary twist for a change of pace featuring a variety of couples, some young and just starting out, another at their wedding with a child already in the picture, and a same-sex couple about to commit to marriage. These impactful scenes convey that modern love is not linear and that true love comes in a variety of forms. These couples represent the spectrum of people who visit Tiffany every day to find that uniquely symbolic ring, the ultimate expression of love.
“No other brand embodies the emotion and trust that Tiffany does for those who are committed to one another,” said Caroline Naggiar, chief marketing officer of Tiffany & Co. “People have always looked to Tiffany to commemorate the most precious and joyous moments in their lives.”
The Will You? campaign, shot by acclaimed fashion photographer Peter Lindbergh, features seven scenes of loving couples pictured in various romantic settings. Additional campaign images include couples pictured on a city rooftop, driving in a convertible, at home on a cozy sofa and in a quiet café. All of these scenes have a unifying theme: they capture a moment in time when couples experience an intimate connection, an acknowledgement that yes, this person is the one, now and forever. This global campaign includes video, digital and social components designed to reach the Tiffany consumer across multiple channels. For more information, please visit Tiffany.com
Image courtesy of Peter Lindbergh and Tiffany